How the pandemic has spurred on innovation with BNP Paribas

Graham Ray, Global Head of Sales and GRM for Financial Intermediaries, BNP Paribas Securities Services, gives his View From Sibos on how the pandemic has changed the way businesses interact with their customers and spurred on innovation. We learn about the acceleration in technology and shift in business strategies as a result of Covid-19, BNP Paribas's partnership with Digital Asset in APAC, the…

Ep#35 – Establishing Emotional Connections with Customers – Jenny Gaffner BNP Paribas

The role of Marketing and Communications in any financial services organisation cannot be understated. It is this function that opens a door between the output of all internal processes and the needs of the customers. Most importantly, this is the only function tasked with creating emotional relationships with customers, and to do so successfully, requires a deep psychological understanding of peoples’ highly emotional and highly personal relationship with money.

In this fascinating interview with Jenny Gaffner, Nordic Head of B2C Marketing and Communications at BNP Paribas Personal Finance we learn about the transformation that the Marketing and Comms function in finance has undergone in the past 10 years. Jenny walks us through the highly set of specialized skills that marketers require, beyond traditional marketing, to successfully communicate the value proposition of financial institutions and fintechs to the wider market. Jenny is sharp, insightful and you’ll be glad you listened to her keen observations on Marketing and Communications in Finance.

BNP Paribas l Harnessing Data to Accelerate Digital Innovation in Banking

BNP Paribas is one of the largest banks worldwide. CIO Bernard Gavgani discusses the importance of data masking to protect customers and accelerate BNP Paribas’ digital innovation.

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Celebrating the 5-Year Anniversary Partnership with BNP Paribas | Plug and Play Fintech

Earlier this month, we celebrated our 5-year anniversary of the BNP Paribas & Plug and Play program. It’s a Fintech and Insurtech program that centers around fostering innovation and bringing the best startups to BNP Paribas business units.

Over the course of the last five years, we were able to source more than 1000 startups for BNP Baribas, and altogether they worked on 63 pilots. Check out more of our joint successes in this video!

Tap into our vast network of mentors, executives, and VCs to accelerate your time-to-market, fundraising, and revenue pipeline:https://pnptc.in/3WduNKP

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BNP Paribas Banking On Innovation

As the largest bank in the Eurozone by assets, BNP Paribas’s goal is to be customer first. With Collaborne, the road to achieving that goal is paved by innovating on every level. Watch as BNP Paribas teams work to make their organization an “innovation factory.”